There are many factors that influence the effect of language learning,the present study aimed to use the cognitive-affec......

With the arrival of the era of experience marketing,lots of store brands retailers began to seize the development opport......

In mobile/online games,a majority of game developers adopt a direct pricing model which charges users for virtual produc......

With the continuous development of experience economy,experience seems to have become an important part of peoples lives......

Compared with normal products,luxury products are richer in symbolic meaning.Former studies on counterfeit luxury produc......

@@ Taiwan’s economy and tourism industry has been growing quickly over recent years, and the hotel industry has grown i......

This study proposes a multiple mediation model, in which visitors’ loyalty intentions are jointly influenced by the int......

　　Most of the extant research on brand equity has looked at the issue from the perspective of either the consumer or t......

本文依据产品在目标市场的价格和市场占有率排序的分位数，将一国产品在国际市场的竞争路径分为9大类，并结合1995-2009年HS6分位产品......